De Beers Forevermark

Beautiful, Rare and Responsibly Sourced

As Metro Detroit's most trusted and respected jeweler for over 87 years, we are proud to carry De Beers Forevermark diamonds. With an emphasis on responsible sourcing and giving back to the communities in which they operate, De Beers Forevermark diamonds are some of the most beautiful and highest quality in the world.

The Forevermark Avaanti™ Collection

Explore the beauty and strength of the Forevermark Avaanti™ Collection. Give a unique gift that will last a lifetime with a piece from this bold collection, featuring De Beers Forevermark diamonds.
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The Forevermark Tribute™ Collection

Celebrate your beautiful life milestones with diamond jewelry from the Forevermark Tribute™ Collection. Create unique stacks of rings, layered necklaces, bracelets, and earrings – each customized to tell your exceptional story.
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The Forevermark Engagement & Commitment Collection

The gift of forever comes in so many forms – the promises made in your vows, the love you share together and the ring that represents your devotion to each other. Find a diamond engagement ring as unique as your extraordinary love with carefully crafted designs from the Forevermark Engagement & Commitment Collection
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Forevermark Classic Diamond Jewelry

For a gift that will be passed through the generations, Forevermark Classic Diamond Jewelry carries the promise of beauty, rarity, and responsible sourcing, to be treasured now and forever.
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Beyond the 4Cs

Every diamond has its own unique story to tell. In De Beers Forevermark's constant pursuit of absolute beauty, every De Beers Forevermark diamond undergoes a journey of rigorous selection, looking beyond the 4Cs, in search of only those diamonds that meet the strictest standards for quality and beauty.
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A Diamond Is Forever

A diamond brand from The De Beers Group, which has a history of diamond expertise spanning more than 130 years, De Beers Forevermark is committed to the unwavering and passionate pursuit of the world's most beautiful diamonds, brought to you with integrity.
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Responsibly Sourced

De Beers Forevermark diamonds are responsibly sourced, ensuring that each diamond can be given or worn with pride. The diamonds come from mines that not only comply with strict political, financial, social and environmental requirements, but also benefit the communities in which they are operating. It is a commitment we make to you, to ourselves, and to every part of the world our brand touches.
OUR COMMITMENT TO YOU

Our Unique Inscription

Less than 1% of the world's diamond are worthy of the De Beers Forevermark inscription, the symbol of the De Beers Forevermark promise of beauty, rarity and responsible sourcing. The inscription, which includes the De Beers Forevermark icon and a unique identification number, can only be seen under 50 times magnification. The inscription allows each De Beers Forevermark diamond to be registered in your name, confirming it as uniquely yours.
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